Hype Up Page
On this page we would essentially have a hosted version of the hype up email.
The url of this page would be different than any links the users receive, that way we can use redirects to send people here before the launch, the switch it to the product after the launch.
EXAMPLE
Before launch:
the url that we distribute could be something like "/somethinggood" and we would redirect it here to "/hype-up-page" or whatever we end up calling this page.
After launch:
we change the url redirect so it goes straight to the new collection, or a landing page about the new collection.